ServiceNow is implemented to operate applications, data, business logic, security models, and more on a single cloud platform. It is conceptualized with the goal of achieving end-to-end business processes, including planning, operation, and service management. Each function is designed based on ITIL.

The main products of SAP are a suite of business applications represented by core system packages. SAP systems encompass various corporate functions such as accounting, logistics, sales, and human resources. Each of these functions is unified in terms of data, enabling real-time analytics.

Salesforce’s services are delivered through an internet-based cloud computing model. The services can be broadly categorized into SaaS (Software as a Service) applications, which include “Sales Cloud,” “Service Cloud,” “Marketing Cloud,” and “Community Cloud,” as well as PaaS (Platform as a Service) offerings known as “Force.com” and “Heroku.” It’s worth noting that Salesforce was the first to coin the term PaaS.